Celebrity moms are getting all wrapped up in giving back.
Gwen Stefani, Jessica Alba and Rachel Zoe have teamed up with Aden + Anais to launch a limited edition collection of baby blankets in support of (RED), a global fund fighting against AIDS.
The super cute Organic Swaddle Pack ($55) — which debuted Monday in honor of World AIDS Day — show off each of the mamas’ signature styles with their custom designs printed on the three cozy wraps.
“It breaks my heart to know that every day hundreds of children are born HIV positive from preventable mother-to-child HIV transmission,” says Stefani, who based her blanket (below) off her Harajuku Lovers line.
Courtesy Aden + Anais; Inset: Christopher Polk/Gett
Alba, who previously partnered with Aden + Anais last January, opted for a bright arrow print — all inspired by her own daughters.
“I’m a mother and I know that when I see my children, I see the future — I want every parent to know that hope is possible starting today,” she says.
Adds Zoe of her paisley-patterned creation, “I am so honored to be part of this special collaboration with Jessica Alba and Gwen Stefani — two extraordinary women, incredible mothers and dear friends.”
Aden + Anais will donate 100 percent of their proceeds to The Global Fund, with a focus on preventing the spread of HIV from a pregnant mom to her unborn baby.
Courtesy Aden + Anais
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– Anya Leon
